Universal Gaming
Sony is Testing Dynamic Pricing on the PS Store - Printable Version

+- Universal Gaming (https://universalgaming.net)
+-- Forum: Gaming Galaxy (https://universalgaming.net/forumdisplay.php?fid=1)
+--- Forum: Systems & Hardware (https://universalgaming.net/forumdisplay.php?fid=4)
+--- Thread: Sony is Testing Dynamic Pricing on the PS Store (/showthread.php?tid=1916)

Sony is Testing Dynamic Pricing on the PS Store - Moonface - Mar 12th, 2026

PS Prices Wrote:
  • Sony has been running a large-scale A/B price test since November 2025 across 70+ regions, showing different prices to different users for the same games.
  • The US market was added to the experiment in March 2026, featuring 189 games, the largest set among all regions.
  • Japan remains the only major market that is not included in this testing.
  • Over 190 games across three programs: IPT_PILOT, IPT_OPR_TESTING, IPT_LTM.
  • Discounts in the US up to 27,8%, in Europe up to 17,6%.
  • Sony included its own AAA titles: Spider-Man 2, God of War, HELLDIVERS 2, Gran Turismo 7.
  • Among publishers: Sony, 2K Games, Focus Entertainment, Deep Silver, Bethesda, Rockstar, Ubisoft.
  • Personalized discounts during sales — a new stage of the experiment.
Source: PS Prices

I don't ever buy anything from the PS Store usually, but I can't see how this test doesn't end up with Sony getting a lawsuit filed against them. Imagine buying something from the PS Store and finding out later you paid more than someone else because you were placed into this A/B test with zero consent or knowledge? This whole thing is straight up bullshit and I'm surprised I hadn't heard anything about it until now. Errm