Xbox Leadership Changes

[Moonface]

An exclusive report from IGN has revealed sudden and notable changes to the leadership at Xbox that will see current Microsoft Gaming CEO Phil Spencer retiring, Xbox President Sarah Bond resigning, Matt Booty promoted to Chief Content Officer, and current President of Microsoft's CoreAI product Asha Sharma taking over as the new CEO of Microsoft Gaming. The changes will come into effect as soon as Monday, February 23, which will be when Spencer's retirement becomes effective and see Asha Sharma take over his role:

I want to thank Phil for his extraordinary leadership and partnership. Over 38 years at Microsoft, including 12 years leading Gaming, Phil helped transform what we do and how we do it.

Last fall, I shared with Satya that I was thinking about stepping back and starting the next chapter of my life. From that moment, we aligned on approaching this transition with intention, ensuring stability, and strengthening the foundation we’ve built. Xbox has always been more than a business. It’s a vibrant community of players, creators, and teams who care deeply about what we build and how we build it. And it deserves a thoughtful, deliberate plan for the road ahead.

Today marks an exciting new chapter for Microsoft Gaming as Asha Sharma steps into the role of CEO, and I want to be the first to welcome her to this incredible team. Working with her over the past several months has given me tremendous confidence. She brings genuine curiosity, clarity and a deep commitment to understanding players, creators, and the decisions that shape our future. We know this is an important moment for our fans, partners, and team, and we’re committed to getting it right. I’ll remain in an advisory role through the summer to support a smooth handoff.

My first job is simple: understand what makes this work and protect it. That starts with three commitments. First, great games. Everything begins here. We must have great games beloved by players before we do anything. Unforgettable characters, stories that make us feel, innovative game play, and creative excellence. We will empower our studios, invest in iconic franchises, and back bold new ideas. We will take risks. We will enter new categories and markets where we can add real value, grounded in what players care about most. I promoted Matt Booty in honor of this commitment. He understands the craft and the challenges of building great games, has led teams that deliver award-winning work, and has earned the trust of game developers across the industry.

Second, the return of Xbox. We will recommit to our core Xbox fans and players, those who have invested with us for the past 25 years, and to the developers who build the expansive universes and experiences that are embraced by players across the world. We will celebrate our roots with a renewed commitment to Xbox starting with console which has shaped who we are. It connects us to the players and fans who invest in Xbox, and to the developers who build ambitious experiences for it.

Gaming now lives across devices, not within the limits of any single piece of hardware. As we expand across PC, mobile, and cloud, Xbox should feel seamless, instant, and worthy of the communities we serve. We will break down barriers so developers can build once and reach players everywhere without compromise.

Third, future of play. We are witnessing the reinvention of play. To meet the moment, we will invent new business models and new ways to play by leaning into what we already have: iconic teams, characters, and worlds that people love. But we will not treat those worlds as static IP to milk and monetize. We will build a shared platform and tools that empower developers and players to create and share their own stories.

As monetization and AI evolve and influence this future, we will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us.

Looking forward, I’m excited to partner with Asha as our next CEO. Our first conversations centered on her commitment to making great games and the role that plays in our overall success. She asks questions, pushes for clarity, and wants our choices grounded in player and developer needs. That mindset matters as the industry around us is changing quickly: how players engage, how games are made, and how business models and platforms evolve.

We have good reasons to believe in what’s ahead. This organization and its franchises have navigated change for decades, and our strength comes from teams who know how to adapt and keep delivering. That confidence is grounded in a strong pipeline of established franchises, new bets we believe in, and clear player demand for what we are building.

No statement was given from Sarah Bond, who may have resigned after not being Spencer's successor, despite many both inside and outside of Microsoft long believing she would be.

---

Honestly I'm actually glad to see Phil Spencer retiring. He seems like a nice guy but for a long while now I feel like he's just really been coasting and doing nothing to strengthen the Xbox brand, particularly after that massive acquisition of Activision Blizzard which did absolutely nothing except paint a huge target on Xbox's back that attracted a ton of attention from Microsoft. Spending that much money and as far as I know not making it back yet is just asking to have your parent company watch you like a hawk when before you were a side project to them they didn't need to be overly concerned about and were content to let it do what it was doing prior to that acquisition.

I can't say I trust Sharma's statement in regards to AI, but ultimately all I'm hoping for is that Xbox as a brand (especially as a console brand) continues in the wake of this change because otherwise Sony is just going to end up in a position where there is absolutely zero competition for them in the console market. I know in terms of sales Xbox isn't touching PlayStation at the moment, but I remember how cocky and arrogant Sony were with the PS3 and the only thing that allowed them to be humbled was Xbox, and ironically the roles immediately switched at the start of the following console generation when Xbox was humbled back in turn with the Xbox One announcement. Without Xbox there is no way the PS4 would have turned out the way it did, and if Xbox were in a stronger position for this console generation it might have made Sony give the PS5 reasons to actually be worth a damn.

[Dragon Lord]

"I was the head of AI, but I won't fill Xbox with AI slop.

Press X to doubt. X X X X X X X X X X X X X X X X X X X X X X X

There's no way Xbox ever recovers in the console market. They just need to go the SEGA route and go full third-party publisher if they want to stay in the gaming market. The PS4 outsold the XBone by a huge margin of 117.2 million PS4s compared to the estimated 51-58 million Xbones. Which sure, you could have said that maybe it was an outlier, since the PS3 only outsold the 360 by a few million by the end, but then you look at PS5 vs XSX and it's the same thing -- PS5 is outselling by double. Estimates have the PS5 at around 80 million worldwide sales, with the XSX trailing them by around 40 million units.

It's clear as day that Xbox is not going to recover. If the PS5 vs XSX was closer to the PS3 vs 360 and not just a complete repeat of the PS4's absolute slaughter of the Xbone, then there might be hope. At this rate, PS6 will likely triple or quadruple the sales of the next Xbox console.

Nah, time to just give it up and go the SEGA route. Xbox as a brand is absolutely cooked. Xbox doesn't even have their previous dominance in the United States, which is the only thing they ever had going for them, with the PS5 currently having an estimated 70% of the market share in the Unites States now. You're done, son.

I imagine the future outlook of the console scene is that PlayStation for the "high-end" console and then Nintendo for the "silly fun" console, with Xbox opting to try and put Game Pass on each system and just become a third-party publisher (or they just poof from the gaming market altogether, but I see them at least trying to push Game Pass shit onto Nintendo and PlayStation as a last ditch effort before they'd give it up entirely).

The fact that not only are they releasing all the previously Xbox-exclusive Bethesda games on PS5 (including Starfield in April if rumors are to be believed), but that they are also releasing, ON LAUNCH, the Halo Remake on PS5 is really telling about how much faith they have in their own games on their own system. Your biggest exclusive franchise and you gotta put the remake of the first game on your competitor. That's gotta hurt. That is the moment every gamer in the world knew that Xbox was done.